‘Oh no, not another boring party!’ – How to choose the perfect event theme

Have an upcoming business conference, anniversary, reunion, or birthday party? Don’t want it to be boring? What you need is an engaging THEME that will have people excited about the event once they receive the invitation.


When selecting a theme, ask yourself these questions:

  1. What is the goal of my event? – Are you trying to drive an important message to your attendees or is this a celebratory event? The right theme can help in determine how information is presented during a conference, or what games are played during a team-building session
  1. Who is my audience? – Is this event for young professionals, older professionals, and mix? Your best buds or will some people you don’t know well be invited also? You want to make sure your theme is relatable to people of all ages and sexes if you are hosting a mixed crowd. If planning a social event for people who are 50 and older, a decade-themed (20s, 50s, 70s) may take them down memory lane.
  1. How do I want people to feel upon leaving the event? – Do you want your guests to be charged to action, or should they be exhausted from dancing so hard? Deciding the mood of your event can help in determining how serious or fun your theme should be. If your business event is aiming to encourage business owners to stand up against the Nigeria’s power issues, instead of a bland theme like “Nigeria and its electricity issues”, “In the Dark” may generate more intrigue (imagine hosting the entire event in the dark!).


Remember, your theme is to help you get your point across. You don’t want a theme that is too cumbersome and will distract from the event. You want to pick a theme that is trendy, yet timeless. Picking a theme can be extremely overwhelming; so if you are having trouble with your selection, don’t hesitate to contact us at No Surprises to help you get started!